Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Discover how AI is transforming mobile growth in 2026 — from automated pricing experiments and creative testing to trend detection. Learn what actually works and how to close the MRR gap.
Learn how to combine subscriptions with ads, in-app purchases, and other revenue streams. Explore hybrid monetization strategies, real-world examples, tools and best practices for subscription apps.
A practical framework for subscription app founders on how to spend the first $1K–$10K on Meta Ads—covering creative testing, attribution, blended ROAS, and when to scale.
Compare 5 ways to fund mobile acquisition for mobile apps without selling equity. Learn when factoring, RBF, and debt beat VC for scaling user acquisition campaigns.
Apps that don't test pricing are missing out on massive revenue. Here's the complete playbook on how to A/B test paywalls and increase your gains.
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
80% of subscription revenue comes from first paywalls. Learn how mobile app onboarding converts vs tutorials - with data from top subscription apps.
Learn how to build a mobile app referral program that drives growth. Discover strategies from Dropbox, Uber & Robinhood, plus step-by-step implementation tips.
Discover the 12 essential mobile app engagement metrics to track in 2026. Learn how to measure DAU/MAU, retention, LTV, and more, plus proven strategies to boost user engagement and drive revenue growth.
Learn proven strategies to get more app reviews and boost your App Store rankings. Discover timing tactics, automation tools, and review management best practices that drive downloads and revenue.
Learn how app pricing models work, explore the most effective monetization strategies, and choose the right pricing model to grow revenue and retention.
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.
