Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.
Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter.
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Monthly billing with a 12-month commitment subscription — available worldwide except the US. Here's what developers need to know before iOS 26.5 ships.
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team.
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY. The SOIS 2026 benchmarks, in full.
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Lifestyle has the highest revenue concentration of any App Store category. Here's what data says about LTV, pricing, trials, and paywalls for Lifestyle apps.
LTV, pricing, trial conversion, and retention benchmarks for Education apps — drawn from Adapty's SOIS 2026 report covering $3B in subscription revenue across 16,000+ apps.
Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue.
Most UA teams try to improve Apple Ads ROAS by adjusting bids. Almost nobody looks at the paywall price — and that's where the real leverage is.
Most UA teams try to improve Apple Ads ROAS by adjusting bids. Almost nobody looks at the paywall price — and that's where the real leverage is.
Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Discover how AI is transforming mobile growth in 2026 — from automated pricing experiments and creative testing to trend detection. Learn what actually works and how to close the MRR gap.
Learn how to combine subscriptions with ads, in-app purchases, and other revenue streams. Explore hybrid monetization strategies, real-world examples, tools and best practices for subscription apps.
Save 15% on App Store fees with Apple's Small Business Program. Complete guide: eligibility, enrollment steps, and how to configure your Adapty analytics.
Explore native vs hybrid apps in depth. Learn how they differ in performance, UX, cost, and scalability to choose the right development approach.
Learn what “Restore Purchase” means, how it works on iOS and Android, and why it’s critical for subscription apps.
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY. The SOIS 2026 benchmarks, in full.
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Lifestyle has the highest revenue concentration of any App Store category. Here's what data says about LTV, pricing, trials, and paywalls for Lifestyle apps.
LTV, pricing, trial conversion, and retention benchmarks for Education apps — drawn from Adapty's SOIS 2026 report covering $3B in subscription revenue across 16,000+ apps.
Compare the 10 best AI app builders of 2026 — Lovable, Cursor, Replit, v0, Bolt, and more. Features, pricing, pros, cons, plus AI paywalls for mobile apps.
Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter.
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Monthly billing with a 12-month commitment subscription — available worldwide except the US. Here's what developers need to know before iOS 26.5 ships.
