Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Lifestyle has the highest revenue concentration of any App Store category. Here's what data says about LTV, pricing, trials, and paywalls for Lifestyle apps.
LTV, pricing, trial conversion, and retention benchmarks for Education apps — drawn from Adapty's SOIS 2026 report covering $3B in subscription revenue across 16,000+ apps.
Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue.
Entertainment apps average $0.59 install LTV and 19.1% trial-to-paid conversion — the lowest of any category. Here's what the data says about pricing, trials, and Android.
Productivity apps leads all categories at $46.97 average LTV — but direct buyers outperform trial users by $7.82. 2026 benchmarks for pricing, conversion, and retention from $3B in subscription revenue.
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Health & Fitness apps leads all categories with $1.21 install LTV. 2026 benchmarks on pricing, trials, conversion, and plan mix — based on $3B in subscription revenue.
Your churn rate changes based on plan type, trial vs. direct, and category. Data from 16,000+ apps shows how to read each dimension correctly.
Weekly subscription plans now generate 55.5% of all app revenue. But the right subscription plan type depends on your category. Data from 16,000+ apps.
95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026.
Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps.
58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data.
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.
