Discover which types of apps are the most profitable in today's market. Learn about key trends, successful monetization strategies, and real-world examples of top-grossing app categories.
Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan.
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Learn what web-to-app funnels are and how they cut platform fees by 6x, restore full attribution, and boost LTV. Complete guide with examples and best practices.
Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.
Discover the power of a product matrix with real-world examples, key benefits, and practical applications. Learn how to optimize product strategy and decision-making with this business tool.
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
Refund Saver recovers 2-3% of lost revenue by winning 80% of disputes and cutting refund rates by 50%. Learn how it works—and why it pays for itself.
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.
