Grow your app7 min read
Navigating in-app subscription refunds, part 2
Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving.
Victoria Kharlan
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Grow your app2 min read
Paywall Newsletter #19
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Victoria Kharlan
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Grow your app6 min read
Navigating in-app subscription refunds, part 1
Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.
Victoria Kharlan
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Grow your app13 min read
How to identify the North Star Metric for your product
Here's how to identify your product's North Star metric and use it to align all your efforts and drive sustainable growth. Also, see how you can validate it.
Adapty Team
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Grow your app21 min read
How do free apps make money?
Wondering how free apps make money? Explore how free apps monetize and turn "free" into a sustainable and profitable mobile app business model.
Adapty Team
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Grow your app3 min read
Paywall Newsletter #18
In the 18th issue our expert shares tips on how to use paywall length, multiple plans, trial toggles, and other features to boost your paywall.
Anastasiia Chestukhina
ReadThe subscription growth letter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Grow your app16 min read
How to pitch your app idea to investors and get funded
Here’s how to pitch your mobile app idea to investors. Learn how to research your pitch deck, write the copy, and present it for maximum impact to get funded.
Adapty Team
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Grow your app4 min read
How to get your first subscribers: Steve P. Young’s advice for indie developers
Getting traction with your app isn’t easy, especially when you’re starting with no downloads or paying customers. Steve P. Young’s advice for indie developers.
Adapty Team
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Grow your app11 min read
App Store conversion rate benchmarks
Discover the latest App Store conversion rates by category in 2026. Gain insights into key factors driving app installs and optimize your app listing.
Adapty Team
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Grow your app13 min read
What is a soft launch (and how to do it for your app)?
Discover how soft launches for mobile apps can help optimize your new app or update for a more successful full release.
Adapty Team
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Grow your app16 min read
App Store's custom product pages: How to use them
Learn how to effectively use custom product pages in the App Store to boost app visibility, target specific audiences, and increase downloads.
Disha Sharma
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Grow your app10 min read
Why predictive analytics is important for mobile app growth
Discover how predictive analytics boosts mobile app revenue growth by forecasting sales, revenue, and retention, and helping you make proactive decisions today.
Disha Sharma
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Benchmark your app against 16,000 others
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.