Grow your app15 min read
How to increase mobile app subscriptions with holiday marketing strategy
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.
Disha Sharma
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Grow your app15 min read
Understanding refund rate benchmarking
Here’s how to measure and optimize your mobile app’s refund rate so you can set the right user expectations and avoid critical reviews from disgruntled users.
Disha Sharma
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Grow your app6 min read
Black Friday: Ways to present sales in your app
Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.
Sergey Zubkov
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Grow your app5 min read
Paywall Newsletter #17
The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.
Anastasiia Chestukhina
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Grow your app16 min read
A complete guide to content marketing for mobile apps
Laiba Tariq
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Grow your app12 min read
Most effective ways to segment your users
Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively.
Ilia Lotarev
ReadThe subscription growth letter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Grow your app9 min read
How to make more money as a mobile app developer in 2026
Explore the latest strategies and insights for app developers in 2026. Boost your earnings, capitalize on emerging trends, and thrive in today's competitive market. Your roadmap to financial success in the app industry starts here.
Ilia Lotarev
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Grow your app6 min read
5-step process for success in scaling paid UA
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Lorenzo Rossi
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Grow your app6 min read
Paywall Newsletter #15
In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions.
Sergey Zubkov
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Grow your app8 min read
How to promote App Store in-app purchases on iOS?
Ilia Lotarev
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Grow your app14 min read
10 best practices for your push marketing strategy
Unlock the full potential of push notifications with our guide on best practices and innovative marketing strategies. Enhance engagement, retention, and conversion rates while delivering personalized and timely messages to your audience. Start optimizing your push notification campaigns now!
Ilia Lotarev
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Grow your app21 min read
Tiktok ads formats and types explained
Learn about TikTok advertising formats and specs, including the most common types of TikTok ads and when to use each one.
Laiba Tariq
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Benchmark your app against 16,000 others
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.