Grow your app3 min read
Paywall Newsletter #14
Nadya Pominova
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Grow your app14 min read
Trial conversion rates for in-app subscriptions
Explore insights on trial conversion rates for in-app subscriptions. Unlock strategies to boost user retention and maximize revenue in the mobile app ecosystem. Dive deep into data-driven best practices today!
Ilia Lotarev
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Grow your app7 min read
ROI vs ROAS: Which metric is best for your mobile app
Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
Ilia Lotarev
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Grow your app17 min read
Building the app for language learning with 10M users
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.
Sergey Zubkov
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Grow your app12 min read
How much does an app make: Adapty's ultimate app revenue & VAT guide
Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction
Ilia Lotarev
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Grow your app5 min read
Paywall Newsletter #13
Nadya Pominova
ReadThe subscription growth letter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Grow your app11 min read
Top 10 mistakes to avoid in mobile user acquisition
Learn about the top 10 mistakes developers and marketers make n mobile user acquisition.
Tamar Hela
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Grow your app5 min read
Paywall Newsletter #12
In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions!
Nadya Pominova
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Grow your app17 min read
What is cannibalization in ASO and how to accurately measure it?
Dive into the concept of ASO cannibalization, learn how it impacts your app's performance, and discover precise measurement methods with Adapty!
Laiba Tariq
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Grow your app17 min read
Mobile advertising: everything you need to know in 2025
Stay ahead in the dynamic world of mobile advertising. Explore the latest trends, formats, targeting strategies for impactful campaigns in 2025 with Adapty!
Disha Sharma
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Grow your app6 min read
Paywall Newsletter #11
The 11th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights
Nadya Pominova
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Grow your app6 min read
How to predict revenue and LTV of your subscription-based app
Our prediction model will give you an accurate insight of the revenue and LTV your user cohort will have in 3, 6, 9, and 12 months!
Sergey Zubkov
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Benchmark your app against 16,000 others
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.