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Apple Search Ads guide for 2026: Best practices from beginner to expert
Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth.
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Paywall Newsletter #22: From calories to conversions
How do top-performing calorie counter apps make people subscribe? We studied their paywalls to understand what works and what they could test to drive even better results.
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The art of conversion: How Health & Fitness apps nail upselling on iOS
Why do Health & Fitness apps convert so effectively? We break down the funnels of three top apps to uncover the upselling strategies and product tactics behind their success.
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Monthly tactics, benchmarks and paywall insights — straight to your inbox
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How to sell your app for maximum value: Insights into what buyers want
How to sell an app in 2026? Learn expert tips, breaking down what boosts your app's valuation and what buyers look for in a deal.
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9 subscription economy trends dominating 2026: The complete strategy guide
Explore key subscription economy trends and fatigue statistics shaping 2026. Learn how consumer behavior is shifting and what it means for your subscription business model.
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Paywall Newsletter #21: How travel apps convert users
We analyzed large and small travel apps and their paywalls to uncover how they convince users to subscribe.
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Is Apple's new EU in-app purchase fee system more complex than ever?
Apple replaced its €0.50 in-app purchase fee with a complex multi-tier system (2-13%) to comply with EU rules. Should developers switch? Full breakdown.
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