Data from 16,000+ apps reveals what separates high-converting paywalls from the rest — plan type, trial setup, pricing, placement, and what to test first.
Weekly plans now drive 55% of app revenue. Trials hurt LTV in 4 out of 8 categories. Here's what SOIS 2026 data from thousands of apps actually tells you.
Apple's new Search Results ad placements go global March 17. Apps with active in-app events physically block the second ad slot for returning users — here's the mechanic and how to use it.
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
Go from prompt to App Store in minutes. Fastshot (YC F25) builds the app, Adapty handles monetization. Start shipping without writing a single line of code.
Adapty is now free for apps earning under $5,000/month. Get full access to paywalls, A/B testing, and analytics. Pay only 1% of revenue after $5K.
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Discover how AI is transforming mobile growth in 2026 — from automated pricing experiments and creative testing to trend detection. Learn what actually works and how to close the MRR gap.
Learn how to combine subscriptions with ads, in-app purchases, and other revenue streams. Explore hybrid monetization strategies, real-world examples, tools and best practices for subscription apps.
Developers are receiving identical rejections under Guideline 3.1.2 for toggle paywalls. Here’s why Apple cracked down and compliant alternatives.
A practical framework for subscription app founders on how to spend the first $1K–$10K on Meta Ads—covering creative testing, attribution, blended ROAS, and when to scale.
Compare 5 ways to fund mobile acquisition for mobile apps without selling equity. Learn when factoring, RBF, and debt beat VC for scaling user acquisition campaigns.
Apps that don't test pricing are missing out on massive revenue. Here's the complete playbook on how to A/B test paywalls and increase your gains.
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.
