Adapty updates10 min read
Beyond the four nines: How we architect for reliability
Here's how we built subscription infrastructure with multi-layer caching that stayed up during major 2025 outages.
Aleksei Kadaner
ReadEverything you need to grow your subscription app
All Blogs
Grow your app9 min read
Your onboarding is never finished — here's how high-performing teams treat it
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
Victoria Kharlan
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Grow your app8 min read
App onboarding vs. app tutorials: One drives revenue, one doesn't
80% of subscription revenue comes from first paywalls. Learn how mobile app onboarding converts vs tutorials - with data from top subscription apps.
Victoria Kharlan
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Grow your app21 min read
How to build a referral program for your app
Learn how to build a mobile app referral program that drives growth. Discover strategies from Dropbox, Uber & Robinhood, plus step-by-step implementation tips.
Victoria Kharlan
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Build & Integrate8 min read
App Store Small Business Program: Everything developers need to know in 2026
Save 15% on App Store fees with Apple's Small Business Program. Complete guide: eligibility, enrollment steps, and how to configure your Adapty analytics.
Victoria Kharlan
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Grow your app13 min read
12 key app engagement metrics and how to improve them
Discover the 12 essential mobile app engagement metrics to track in 2026. Learn how to measure DAU/MAU, retention, LTV, and more, plus proven strategies to boost user engagement and drive revenue growth.
Victoria Kharlan
ReadThe subscription growth letter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Grow your app20 min read
How to get more app reviews: 10 proven strategies
Learn proven strategies to get more app reviews and boost your App Store rankings. Discover timing tactics, automation tools, and review management best practices that drive downloads and revenue.
Victoria Kharlan
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Build & Integrate8 min read
Native vs hybrid apps: Key differences
Explore native vs hybrid apps in depth. Learn how they differ in performance, UX, cost, and scalability to choose the right development approach.
Victoria Kharlan
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Grow your app11 min read
App pricing models: How to choose a price strategy for your app
Learn how app pricing models work, explore the most effective monetization strategies, and choose the right pricing model to grow revenue and retention.
Victoria Kharlan
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Build & Integrate5 min read
What does “Restore purchase” mean?
Learn what “Restore Purchase” means, how it works on iOS and Android, and why it’s critical for subscription apps.
Victoria Kharlan
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Grow your app9 min read
Why 45% of users delete your app in 24 hours — and how onboarding can save you
45% of users delete apps within 24 hours. Learn how smarter onboarding, better permission timing, and clear value messaging reduce day-1 churn.
Victoria Kharlan
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Grow your app14 min read
How to fix your app onboarding flow (Real A/B test data inside)
Boost activation and stop losing users at onboarding. Discover 7 mobile app onboarding best practices, backed by real A/B test data from top converting apps.
Victoria Kharlan
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Benchmark your app against 16,000 others
Every insight in the report can be filtered by your category, region, and country. Find out where you're ahead, where you're behind, and what the top performers are doing differently.