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Can you use Stripe for in-app purchases in 2026?
Cut your app fees in half. Learn how to use Stripe for in-app purchases and boost your revenue in 2026.
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Google App Campaigns Playbook 2026: Setup, optimization, reporting and best practices
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How to pass an App Store review: Recommendations for a subscription-based app
Master the App Store review process with our comprehensive guide! Learn the latest guidelines, tips, and best practices to ensure your app gets approved swiftly and seamlessly.
Sergey Zubkov
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Industry insights8 min read
New U.S. ruling on external iOS payments
Apple can no longer charge fees on external iOS payments. Discover the opportunities, hidden costs, and strategic considerations for app developers.
Victoria Kharlan
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What types of apps make the most money?
Discover which types of apps are the most profitable in today's market. Learn about key trends, successful monetization strategies, and real-world examples of top-grossing app categories.
Disha Sharma
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Build & Integrate10 min read
How to A/B test free trials on iOS
Apple’s rules make A/B testing free trials tricky. This guide breaks down three workarounds that help you compare trial lengths and boost LTV
Ben Gohlke
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Monthly tactics, benchmarks and paywall insights — straight to your inbox
Grow your app4 min read
Why Japanese ASO creatives need a different strategy
Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan.
Aleksandr Samoilenko
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Grow your app10 min read
How to reduce early churn and activate the second session
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Selcuk Aciner
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Grow your app9 min read
Why your web-to-app funnel is broken and how to fix it
Aleksandr Samoilenko
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Paywall Newsletter #20: Apps built by women, loved by thousands
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Julia Ruzmanova
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Grow your app7 min read
How to optimize ASO for Japan and why direct translations won't work
Aleksandr Samoilenko
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Grow your app11 min read
What is web-to-app and how does it work
Learn what web-to-app funnels are and how they cut platform fees by 6x, restore full attribution, and boost LTV. Complete guide with examples and best practices.
Aleksandr Samoilenko
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