Adapty updates2 min read
February Adapty updates: Rich text, smarter taxes, and more
February brought exciting improvements, from richer paywall customization to enhanced revenue tracking. Check Adapty updates
Aleksandr Samoilenko
ReadEverything you need to grow your subscription app
All Blogs
Grow your app4 min read
What Japanese paywalls look like and why Western strategies won’t work
Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
Aleksandr Samoilenko
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Grow your app19 min read
How to use TikTok ads for subscription apps?
TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.
Victoria Kharlan
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Grow your app23 min read
What is a product matrix and how to use it?
Discover the power of a product matrix with real-world examples, key benefits, and practical applications. Learn how to optimize product strategy and decision-making with this business tool.
Adapty Team
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Grow your app5 min read
How Japanese apps onboard users and how it differs from the West
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
Victoria Kharlan
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Adapty updates4 min read
Adapty updates in January: Web API, AI translation in Paywall Builder and new integrations
Track web purchases, auto-translate paywalls, and optimize subscriptions with Adapty updates in January. Smarter integrations, better insights, more growth.
Victoria Kharlan
ReadThe subscription growth letter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Grow your app6 min read
Navigating in-app subscription refunds, part 3
Refund Saver recovers 2-3% of lost revenue by winning 80% of disputes and cutting refund rates by 50%. Learn how it works—and why it pays for itself.
Victoria Kharlan
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Grow your app7 min read
Navigating in-app subscription refunds, part 2
Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving.
Victoria Kharlan
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Grow your app2 min read
Paywall Newsletter #19
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Victoria Kharlan
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Grow your app6 min read
Navigating in-app subscription refunds, part 1
Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.
Victoria Kharlan
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Adapty updates3 min read
Adapty updates in December: New year, new features!
Start 2025 strong with Adapty’s latest updates: Refund Saver, video paywalls, auto-translation, smarter cohorts, and more tools for app growth.
Adapty Team
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Grow your app13 min read
How to identify the North Star Metric for your product
Here's how to identify your product's North Star metric and use it to align all your efforts and drive sustainable growth. Also, see how you can validate it.
Adapty Team
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